About us

During the COVID-19 lockdown of 2020, it was all a dream was born.

The mission? Protect your lashes. After all, they're an investment. 

No lashes? No worries. 

The curved design makes these masks perfect for anybody and everybody who loves a blacked-out night's sleep or loves to travel (eventually). 

it was all a dream is so proud to be supporting Women's Refuge New Zealand. Each purchase goes towards a safe night for someone you'll never meet, in a place you'll hopefully never visit.